To further boost sales performance and build a high-caliber, highly efficient sales force, Hebei Xinjiuyi Construction Technology Co., Ltd. has recently rolled out a dual-drive management model in its sales department: "Daily Review + Brand Score Incentive." By guiding employees to conduct deep self-reflection and forward-looking planning, and pairing this with an innovative point-based incentive system, the model has effectively sparked the team's intrinsic motivation and fighting spirit, injecting strong momentum into the company's steady business growth.

Sticking to Daily Reviews: Distilling Experience through Reflection, Anchoring Goals through Planning
In a fiercely competitive market, the professionalism and execution capability of the sales team are key to an enterprise's success. To this end, the Xinjiuyi sales team has proactively embraced a "review culture," making post-work daily summaries and reflections a routine practice. Sales personnel review the achievement of their core daily goals, analyze key client communication scenarios and reasons for lost deals, dig into the root causes of issues, and formulate precise, actionable plans for the following day based on these insights.
This "daily review" mechanism not only helps salespeople correct their course in a timely manner and accumulate valuable practical experience, but also fosters a spirit of self-discipline where "every task has a follow-up and every matter is properly addressed." Through daily reflection and planning, the team's work efficiency and sense of purpose have been significantly enhanced, truly embodying the philosophy of "daily reflection for growth, tomorrow's planning for future success."
Innovating "Brand Score" Incentives: Quantifying Assessments to Spark Intrinsic Motivation
To support the implementation of the "daily review" mechanism and further stimulate employees' enthusiasm and creativity, the company's management has innovatively introduced a "Brand Score" point-based incentive system. This system quantifies employees' daily performance and goal achievement into "Brand Scores": those who meet their daily sales targets on time receive corresponding bonus points.
The "Brand Score" is not only a direct reflection of employees' daily efforts but is also incorporated into the year-end comprehensive evaluation system. At that time, the company will rank employees based on their annual Brand Score totals and offer generous rewards to top performers. This incentive导向 of "more pay for more work, better rewards for better performance" breaks through the limitations of traditional assessments, ensuring that every employee's effort is seen and recognized, which greatly enhances team cohesion and alignment.
Dual-Drive Model Yields Results, Empowering High-Quality Corporate Development
The "daily review" has solidified the capability foundation of the sales team, while the "Brand Score" has ignited the team's passion for striving. Through this combined "management + incentive" approach, Hebei Xinjiuyi Construction Technology Co., Ltd. has successfully transformed individual experience into team capability and translated corporate strategy into individual action.
Looking ahead, Xinjiuyi will continue to deepen this dual-drive management model, constantly optimizing its review methods and incentive systems to build a sales force capable of fighting tough battles and securing victories. The company firmly believes that, with the joint efforts of all employees, it will create greater value for clients through superior construction technology products and services, propelling the company onto a new stage of high-quality development.